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15.12.06
I'm gonna publish a hit single!
Der [iTunes] Musikshop scheint in hohem Maße ein Saisongeschäft zu sein. Das hätte er dann mit dem gesamten Plattenhandel gemein, der auch regelmäßig ein ausgeprägtes und mitunter schmerzhaftes Sommerloch erlebt, vor Weihnachten hingegen seine größten Umsätze macht.
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Wer heute in Deutschland einen Top-20-Hit landen will, braucht dafür in lauen Wochen nur wenige Hundert Verkäufe - und meist nicht mehr als vier Akkorde.
To a large extent, the [iTunes] music store seems to be a seasonal business – something it would have in common with the whole record business that also regularly experiences a distinct and sometimes painful summer slump but experiences its greatest sales volumes just before Christmas.
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If you want to have a top 20 hit in Germany today, in slow weeks you just need a few hundred sales – and most of the time not more than four chords.
Spiegel Online mentions some interesting numbers about the record business. I have heard before that the numbers that need to be fulfilled for a silver, gold or platin record have been reduced significantly. With a bit of support from the blogosphere, it should be possible to publish a hit single next summer ;-).
Of course, it would be forgotten as quickly as most other „hits“.
Maybe the whole music business hasn't become so much more short-lived at all. Maybe there is not much less good music that stays than earlier. Maybe the only difference to earlier times is that we just give too much attention to bad music without being patient and seeing whether it will stay or not.
Posted by crenz, 15.12.06 07:53
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